Over 24m customers are eating out for a special occasion annually; with eating out and socialising with friends and family still viewed as the top spending priority after the household bills are paid.**

Whilst lunch and dinner are still the main meal occasions, more and more customers are enjoying shorter breaks throughout the day – morning coffee, afternoon snacks, breakfast or brunch, are becoming part of their eating
out routine.

 That’s good news for any catering establishment and gives you the perfect opportunity to really make the most of your menu, and every meal served.

“Customers still want to see great value from any menu, but a heightened sense of trust in the quality and overall dining out experience is high up on their list of wants. Heinz is their most loved food brand in the UK** and the second best food brand in the world!†”

* Source: Freshminds Brands Survey. September 2009. 
** Source: Mintel, UK Eating Out Occasions. October 2009.  
† Source: Interbrand Best Global Brands Survey 2009. 

As the most loved food brand in the UK, Heinz has a strong and deep rooted emotional bond with its consumers. Together with the retail arm of the business, Heinz is drawing on this bond as the foundation for its biggest marketing campaign in over 5 years!

Taste and aromas evoke memories and familiarity, with food being a key trigger for these. A steaming hot bowl of Heinz Cream of Tomato Soup will stir up a cherished childhood memory from a cold winter’s day, whilst Heinz Beanz on toast may remind you of that perfect lazy Sunday. These memories are conjured from the strong association with the Heinz brand and invoke the safe, trusted and warm emotions for the consumer that substitutes just don’t deliver. These are the moments, when quite simply...

IT HAS TO BE HEINZ