Heinz and the Consumer: An ongoing love affair.
Heinz is a global superbrand. This success has only been made possible because consumers, both in the UK and across the globe, trust and enjoy the great taste and high quality that we have consistently delivered over the years. Our well known products such as Heinz Tomato Ketchup are often referred to as one of the ‘Great British Icons'.
Don't just take our word for it:
Did you know...?
Heinz is the grocery brand that UK consumers feel most passionate about.
Source: Geronimo and University of Bath Research 2006
Heinz is trusted more than any other brand by UK consumers.
Source: Research International 2006
Big brands like Heinz are big business in foodservice.
Offering Heinz front of house to your customers sends a resounding message that you're providing what your customers want and you won't compromise on quality.
Did you know that outlets offering alternatives to popular brands, such as Heinz, could face loss of repeat business? In a Heinz consumer survey, the majority of those questioned would enjoy their meal less if given a poor quality condiment, and nearly a quarter of them may never return.
Using Heinz back of house provides your team with the reassurance of consistency, quality, practicality and flavour. This lays the foundation for a winning end result - consistently great tasting and presented food that keeps your customers coming back from more.
Give your customers Heinz and they'll love YOU for it too.
3 out of the top 10 favourite brands in the UK are Heinz.
Source: AC Nielsen 2006