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New Piping Hot Pouches of Perfection
08 August 2008
The foodservice soup market is estimated at £42.6m, divided up into dry, ambient, frozen and chilled formats1, and the simple, hearty dish is behind one in every five starters ordered2. However, soup has nowhere near reached its full potential out of home, which is why Heinz, the UK market leading soup brand with fierce consumer loyalty, has served up a new range of soup pouches in five deliciously hearty flavours to satisfy growing demand...
The Select Five
Soup just does not get better than Heinz, demonstrated by the fact an overwhelming 19 out of the top 20 selling soups in the UK are from the Heinz Classic Soups range alone3.
Always striving to serve up new bowls of inspiration, the market leader has launched a premium, ambient soup, responding to consumer and caterers' growing interest in health, well-being and nutritional quality4.
New Heinz Select comes in Chunky Farmhouse Vegetable, Rustic Minestrone, Hearty Mushroom, Tangy Tomato & Basil and Sweet Carrot & Coriander, all based on leading retail varieties5.
Available in boxes of six easy to open, one litre, standing pouches with a freshness and premium feel, the range is free from MSG, artificial colours and preservatives, and complies with the Food Standards Agency's salt guidelines.
Tal Drori, brand manager for Heinz Foodservice, said while soup was considered an easy profit earner for caterers, it was not meeting its full potential and alternative products were being called for. "It's incredibly important that we continue to exceed expectations with new innovations, and wet, ambient soups, accounting for £7.6m or 18% of the market6, are considered to offer quality, as well as being easy for caterers to store and handle."
"Consumers are convinced of the unique Heinz taste, so to heighten enjoyment further, we've developed Heinz Select soups, a range of superior quality recipes, complete with delicious, chunky bits. Our choice of varieties based on old favourites with a twist, meanwhile, was not hit and miss but based on direct consumer feedback7."
Heinz Select pouches provide even more convenience as they are easy to open and can be placed on the work surface after opening, with a pack size for flexibility and less wastage.
Caterers will also be able to lever Heinz' strong brand equity through complete point of sale material, including branded soup bowls, soup kettle, and chalk boards.
Notes to editors:
1.AC Nielsen Delivered Wholesale and Cash & Carry Data. 2 Heinz research. 3 Source: Brand Tracking, May 2007. 4 Heinz research. 5 IRI data 2007. 6 AC Nielsen Delivered Wholesale and Cash & Carry Data. 7 Heinz internal survey (300 consumers)
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