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Classic, Comforting…‘It Has To Be Heinz Soup’ - Giveaway
Heinz Foodservice is giving away a cosy cottage break to celebrate its Classic Soup range’s role in the biggest Heinz combined retail and foodservice campaign to be launched in five years.
The first reader to be drawn will win a £500 voucher for Classic Cottages, which specialises in comforting coast and countryside sabbaticals from life in Cornwall, Devon, Somerset and Dorset.
Whether you fancy a fisherman's cottage in a Cornish cove, a waterside apartment, a house overlooking the beach or a thatched cottage with an open fire, you can take your pick from more than 600 of the finest holiday cottages in the West Country.
The giveaway is part of the new ‘It Has To Be Heinz’ campaign, which builds on the deep connection the Heinz brand holds with consumers.
For example, according to compelling market insight, Heinz Classic Tomato Soup, number one in the UK’s top 10 savoury dishes(1), triggers an instant and pleasurable memory of previous enjoyment, while the colour creates a sense of psychological warmth(2).
“Our new research shows Heinz Classic Soups, especially our tomato variety, have a particularly special place in consumers’ hearts when eating out of home and therefore play a starring role in this campaign,” said brand manager for Heinz Foodservice, Emily Frank.
“According to consumers, the ‘Comfort and Satisfaction’ platform we identified is typified by a soothing bowl of Heinz Classic Tomato Soup at lunchtime or after a hard day at work, making it a national institution alongside the likes of Heinz Tomato Ketchup and Heinz Beanz. There are also three different ranges to choose from, tailored for caterers’ individual needs.”
Heinz is the market leader in the UK soup market(3) and an overwhelming 19 of the top 20 selling soups are from its Heinz Classic Soups range(4), perfect for smaller outlets or all day menus as they are simply heated and served, offering flexibility to serve single portions with no wastage.
Heinz Condensed Soups are great value for money. Caterers simply add an equal amount of water, then heat and serve. They can also be used as an ingredient for dishes and give caterers opportunity to double soup volume with half the storage capacity (9 servings per 830g can).
Heinz Select convenient standing pouches have a chunky, home made appearance and add a healthier twist to menus, available in Chunky Farmhouse Vegetable, Rustic Minestrone, Hearty Mushroom, Tangy Tomato & Basil and Sweet Carrot & Coriander, based on top retail varieties(5).
For the chance to win a cosy cottage break, email Heinz@proactivecommunications.co.uk, quoting ‘It Has To Be Heinz Soup - Classic Cottages giveaway’ in the subject box. Visit www.heinzsight.co.uk or www.classic.co.uk
References
1. Opiniom poll 2009 - Heinz Classic Tomato Soup came first in top 10 savoury dishes survey
2. Comfort Index study 2009 - Mindlab International Ltd at the Sussex Innovation Centre, based at the University of Sussex
3. Mintel - Sandwiches and Other Lunchtime Foods – March 2009
4. Brand Tracking - May 2007
5. AC Nielsen Delivered Wholesale and Cash & Carry Data
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