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Win An ‘It Has To Be Heinz’ Hamper! – Hotelympia Giveaway

The biggest combined retail and foodservice campaign to be launched by Heinz in five years is about to hit foodservice and to get the ball rolling, caterers have the chance to win a veritable feast of its most iconic products.

Prior to the foodservice launch of the ‘It Has To Be Heinz’ campaign, which will continue through 2010, Heinz Foodservice has five hampers up for grabs, packed with all the favourites in front and back of house formats, from Heinz Tomato Ketchup to Heinz Beanz.

‘It Has To Be Heinz’ will take the spotlight as the platform for Heinz Foodservice at this year’s Hotelympia, highlighting the deep connections the Heinz brand holds with consumers and the fact some things just ‘have to be’.

The campaign was sparked following compelling market insight and research, which identified eight key ‘platforms’ that capture key life experiences where ‘It has to be’ and food experiences in which people automatically recognise ‘It Has To Be Heinz’.

Platforms such as ‘Perfect Partners’, for instance, bring to life the emotional connection between Heinz Tomato Ketchup and chips, while the ‘Comfort and Satisfaction’ platform is typified by a soothing bowl of Heinz Classic Tomato Soup after a hard day at work.

Watch this space for the foodservice launch of ‘It Has To Be Heinz’, which will be very specifically foodservice-focussed using the latest statistics and research.

For the chance to win an ‘It Has To Be Heinz’ hamper, email Heinz@proactivecommunications.co.uk quoting ‘It Has To Be Heinz hamper’ in the subject box. 

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