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Win An ‘It Has To Be Heinz Soup’ Kit - Giveaway
Heinz Foodservice has a winter-warming giveaway up its sleeve to celebrate its iconic soup’s role in the biggest Heinz combined retail and foodservice campaign to be launched in five years.
The first five caterers to be drawn will each win a hot-off-the-press point of sale kit, complete with five 800g cans of Heinz Soup, cups with branded sleeves and a branded soup kettle with ‘comfort and satisfaction’ written all over it.
The steaming essentials reflect Heinz Soup’s part in the new ‘It Has To Be Heinz’ campaign, which builds on the deep connection the Heinz brand holds with consumers.
For example, according to compelling market insight, Heinz Classic Tomato Soup, number one in the UK’s top 10 savoury dishes(1), is naturally linked to key platform ‘Comfort and Satisfaction’.
Brand manager for Heinz Foodservice Emily Frank said: “Every lunchtime, 400,000 people in the UK turn to Heinz Classic Tomato soup,(2) which triggers an instant and pleasurable memory of previous enjoyment, while the colour itself creates a sense of psychological warmth(3).
“For this reason, it is now a national treasure and very much why, when it comes to soup, so many caterers believe ‘It Has To Be Heinz’. On top of the sheer quality of the soup itself, there are also three different ranges to choose from, tailored for caterers’ individual needs.”
Heinz is the market leader in the UK soup market(4) and an overwhelming 19 of the top 20 selling soups are from its Heinz Classic Soups range(5), perfect for smaller outlets or all day menus as they are simply heated and served, offering flexibility to serve single portions with no wastage.
Heinz Condensed Soups are great value for money. Caterers simply add an equal amount of water, then heat and serve. They can also be used as an ingredient for dishes and give caterers opportunity to double soup volume with half the storage capacity (9 servings per 830g can).
Heinz Select convenient standing pouches have a chunky, home made appearance and add a healthier twist to menus, available in Chunky Farmhouse Vegetable, Rustic Minestrone, Hearty Mushroom, Tangy Tomato & Basil and Sweet Carrot & Coriander, based on top retail varieties(6).
For the chance to win an ‘It Has To Be Heinz Soup’ kit, showing consumers you only use the best brand, email Heinz@proactivecommunications.co.uk, quoting ‘It Has To Be Heinz Soup point of sale kit giveaway’ in the subject box. Visit www.heinzsight.co.uk or www.classic.co.uk
References
1. Opiniom poll 2009 - Heinz Classic Tomato Soup came first in top 10 savoury dishes survey
2. TNS Worldpanel Usage data 52w/e May 2009
3. Comfort Index study 2009 - Mindlab International Ltd at the Sussex Innovation Centre, based at the University of Sussex
4. Mintel - Sandwiches and Other Lunchtime Foods – March 2009
5. Brand Tracking - May 2007
6. AC Nielsen Delivered Wholesale and Cash & Carry Data
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