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Why Do You Think ‘It Has To Be Heinz’?

The biggest combined retail and foodservice campaign from Heinz in five years is on its way and to celebrate, the loved brand wants to hear from caterers who believe ‘It Has To Be Heinz’.

The caterer with the best insight into why the brand commandeers such respect and loyalty in their particular business will win six months’ worth of Heinz Foodservice’s iconic products.

Five lucky runners up will also receive a month’s worth of products, from Heinz Tomato ketchup and HP Sauce to Heinz Beanz and Heinz Classic Tomato Soup, all in great catering formats.

Readers simply need to pen 50 words explaining why ‘It Has To Be Heinz’, whether it’s to keep lorry drivers happy as they eat their slap-up breakfast, satisfy hungry office workers with homely, hearty soup or give Friday’s fish and chip fans sauces they’ve come to know and love.

The fantastic giveaway is part of the foodservice launch of the retail-linked ‘It Has To Be Heinz’ campaign, already live in retail with TV and radio adverts and consumer promotions.

The initiative, which will continue through 2010, was sparked by compelling market insight and research into the deep connections the Heinz brand holds with consumers and the fact some things just ‘have to be’.

Key platforms such as ‘Perfect Partners’, for instance, bring to life the emotional connection between Heinz Tomato Ketchup and chips, while the ‘Comfort and Satisfaction’ platform is typified by a soothing bowl of Heinz Classic Tomato Soup after a hard day at work.

‘It Has To Be Heinz’ will be very specifically foodservice-focussed using the latest statistics and research, alongside caterer promotions and ways to make Heinz work even harder on menus.

For the chance to win six months’ worth of Heinz Foodservice products, email your 50 word insight into why ‘It Has To Be Heinz’ to Heinz@proactivecommunications.co.uk, quoting ‘It Has To Be Heinz’ in the subject box.

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